Ranking of social Media Marking tools
Social Media Marking tool | Opinions | Supported networks | Monthly pricing (starting at) | Number of profiles managed (starting at) | Number of posts authorized per month (starting at) | Analytics reports | Automation tools available |
---|---|---|---|---|---|---|---|
Social Pilot
|
1
| Facebook, Twitter, Instagram, +3 others | 30 $ | 50 | IIIIIIII | ||
1 1 SendPulse
|
N/A
| 0 $ | 1000 | IIIIIIII | ? | ? | |
2 2 Social Pilot
|
1
| Facebook, Twitter, Instagram, +3 others | 30 $ | 50 | IIIIIIII | ||
3 3 MeetEdgar
|
1
| Facebook, Twitter, Instagram, +1 other | 49 $ | 25 | N/A | ||
4 4 eClincher
|
1
| Facebook, Twitter, Instagram, +4 others | 49 $ | 15 | IIIIIIII | ||
5 5 Hootsuite
|
2
| Facebook, Twitter, Instagram, +2 others | 19 $ | 10 | IIIIIIII | ||
6 6 Buffer
|
1
| Facebook, Twitter, Instagram, +3 others | 15 $ | 8 | IIIIIIII | ||
7 7 Sendible
|
N/A
| Facebook, Twitter, Instagram, +4 others | 29 $ | 1 | IIIIIIII |
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Social networks: a marketing tool that has become indispensable
At a time when companies must be ever more competitive, each must make a point of honor to establish and develop the best possible marketing strategy if it wants to stand out.
No need to be rocket scientists to figure out that the influence of the Internet is such that a good marketing strategy will inevitably focus its development on social networks.
Why are social networks so important?
Whether to promote its services, its products, to show its dynamism or responsiveness: social networks have become a real showcase for businesses.
They are an excellent means of communication that improves interactivity between professionals and consumers.
They allow companies to optimize their communication with their customers (current and potential), by building loyalty and federating them.
That's the reason why social networks cannot be ignored by a good communication strategy.
The importance of selecting the right networks
As each company has its own business strategy, it will be necessary to find the right social networks and especially related to what each one is looking for.
A clothing brand may, for example, prefer the use of Instagram or Pinterest (for a visual communication), even Facebook to reach a wider audience.
On the other hand, a journalist or a blogger for example will probably favor the use of Twitter.
But be careful: it will be necessary to keep in mind that the more a company will be present on different networks, the more it will require efforts to maintain its presence and remain (re)active, otherwise its brand image, its visibility and its notoriety could be undermined...
Tools to help Community Managers and Social Media Managers
Having multiple accounts can be difficult, many sites, software and applications have emerged in recent years to simplify the management of different profiles and publications on networks.
Among the many features offered, we can find, among others:
- the automation of actions,
- creating alerts,
- posts programming,
- search for keywords,
- creating videos,
- the image library,
- the analysis reports,
- the summary of all the profiles on one dashboard only,
- team management...