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# 44th
foxyrating
5/5 1
The Basic Attention Token is part of the BRAVE project that brings the applications of blockchain technology to the world of advertising on the internet. It works on the Ethereum blockchain.
Its ICO (Initial Coin Offering) raised its voice when it allowed the project to raise $ 35 million in ... 30 seconds, on May 31, 2017.
The project is developed by experienced people (co-founder of Mozilla and creator of JavaScript).
The project consists in the creation of a web browser, Brave, which collects anonymous information on the degree of attention of users. These data are of great value to companies that advertise online and thus measure the effectiveness of their campaigns and can thus adapt them. This browser also allows these companies to get around the problem of using bots or ad blockers.
In exchange, users receive more targeted advertising and especially less aggressive (malware, pop-ups ...).
The BAT, the token of the project can be exchanged between the companies that want to advertise and the agencies that publish the ads on the sites. It can also be used to reward attentive users.
Its ICO (Initial Coin Offering) raised its voice when it allowed the project to raise $ 35 million in ... 30 seconds, on May 31, 2017.
The project is developed by experienced people (co-founder of Mozilla and creator of JavaScript).
The project consists in the creation of a web browser, Brave, which collects anonymous information on the degree of attention of users. These data are of great value to companies that advertise online and thus measure the effectiveness of their campaigns and can thus adapt them. This browser also allows these companies to get around the problem of using bots or ad blockers.
In exchange, users receive more targeted advertising and especially less aggressive (malware, pop-ups ...).
The BAT, the token of the project can be exchanged between the companies that want to advertise and the agencies that publish the ads on the sites. It can also be used to reward attentive users.
| Market capitalsation | > 100 M$ |
| Language | english |
| Market Price | |
| Monitored since | 2181 days |
| Accepted countries | All |
| They use Basic Attention Token (BAT) |
