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Basic Attention Token (BAT)Visit
Its ICO (Initial Coin Offering) raised its voice when it allowed the project to raise $ 35 million in ... 30 seconds, on May 31, 2017.
The project consists in the creation of a web browser, Brave, which collects anonymous information on the degree of attention of users. These data are of great value to companies that advertise online and thus measure the effectiveness of their campaigns and can thus adapt them. This browser also allows these companies to get around the problem of using bots or ad blockers.
In exchange, users receive more targeted advertising and especially less aggressive (malware, pop-ups ...).
The BAT, the token of the project can be exchanged between the companies that want to advertise and the agencies that publish the ads on the sites. It can also be used to reward attentive users.